Trends and Product Strategies to Drive Improvements in Health Equity
Understand emerging market trends and data provided by the PBM to help inform your strategies
Key takeaways:
Health equity is a critical pillar of CMS’ quality strategy. It is one of the most important, but challenging, areas of focus for Medicare Advantage Organizations (MAOs).
CMS uses the VBID Model as a critical lever to push health equity, centering it in all stages of the model’s design, operations and evaluation. As a result, participating plans may be better positioned for the Health Equity Index reward.
Plans, particularly D-SNPs, increasingly leverage VBID to target social needs-related supplemental benefits by socioeconomic status, while general MAPD plans tend to target these types of benefits by chronic condition through Special Supplemental Benefits for Chronically Ill (SSBCI).
Clients should supplement their own data with CMS data and the PBM’s data reports to inform and drive health equity investments and strategies. Specific PBM reports are available for VBID, LICS and our OTC Health Flex Card.
To learn more about emerging marketplace trends, the VBID Model or available PBM reports, contact your CVS Account Team to schedule a meeting with the Government Markets Strategic Insights team.